Job Details

Job title

Social Media Manager, Jing Daily

Location

New York, United States

Level

Senior Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Jing Daily is seeking a visionary Social Media Manager to develop our social media strategy and play a pivotal role in growing this product. The ideal candidate will have the ability to implement long-term strategy and produce strategically minded content in-line with our publication’s message. We are seeking a candidate who brings fresh perspective and insight.

In this role, you will oversee both the strategic and creative aspects of social media marketing by authoring daily content for the Jing Daily social media account. You will participate in the development of weekly calendars and work closely with the editor-in-chief and business development team to oversee both editorial and partnered content.

What you’ll do: 

  • Develop and execute social media strategies to support Jing Daily during a time of growth 
  • Work closely with the editor-in-chief to implement updated brand vision and identity
  • Oversee production and scheduling of social content that articulates our voice across platforms
  • Optimize content to promote engagement, sharing and acquisition, and help to identify growth opportunities 
  • Author and circulate monthly reports on traffic and engagement metrics 
  • Develop and expand community with luxury business thought-leaders, engage with key professionals on all social channels 
  • Stay up-to-date on new social media tools and best practices; monitor competitors and other social media leaders to see how they are using different ad products and organic content to inform strategy 

The Ideal Candidate

  • 4+ years of relevant work experience in a digital role
  • Excellent English writing skills, with highly developed verbal and visual communication skills  (Chinese is a plus)
  • Exquisite communicator and creative thinker, with an ability to use both data and intuition to inform decisions 
  • Superior knowledge of common social media platforms 
  • Familiarity with the Chinese social media landscape (WeChat, Douyin, Little Red Book, etc.) is a plus
  • Deeply immersed in the social landscape, always curious to learn more and stay abreast of emerging technologies and platforms 
  • Exceptionally organized and can balance multiple calendars and deadlines 
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment 
  • Passion for news, luxury and the market in China

About Us

Jing Daily is the leading media authority reporting on the forces shaping luxury in China. We bring the latest news, analysis, features, and reports exploring developments in the growing market.