Digital Director

KCD

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Job Details

Job title

Digital Director, KCD

Location

New York, United States

Level

Senior Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

The Role:

Leading fashion PR, Production and Digital agency KCD, is seeking a Digital Director based in NY.  The Digital Director will be responsible for leading strategic digital campaign development, online PR, and social media, As an integral ambassador to both KCD and its clients, this digital-savvy individual will bring a professional, motivated and diversified skills set to compliment the department and agency.  They are expected to incorporate online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off. They should have the contacts and experience to contribute to new business for the department, bringing in new contacts, ideas and relationships to the agency, with the acumen to create decks, proposals and handle pitch meetings. They should have the capacity and skill set to instill trust in clients and have relationships with a wide range of fashion, lifestyle and digital media persons and social media influencers.  Strong interpersonal and organizational skills as well as the capability to prioritize and manage multiple projects will contribute to their overall Agency success. They will have the appropriate style and taste to serve as an exceptional brand ambassador for both KCD and its clients.  

Responsibilities:

  • Develop creative digital campaigns and strategies for clients that include creative assets, digital PR and social media
  • Write and oversee press releases, pitches and social media copy
  • Pitch websites and bloggers
  • Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels
  • Deliver creative digital content ideas for PR and social media campaigns
  • Have a network of creative professionals to tap for content creation including photographers, videographers, etc
  • Oversee brand social media channels, including Facebook, Twitter, Instagram, etc, for Community Management clients, with knowledge of best practices
  • Develop guest lists and recommend event formats and ideas for digital media events
  • Act as an Agency liaison to maintain and champion relationships with web editors, bloggers, social media influencers and other relevant digital leaders
  • Provide a consistent, professional client experience/ manage expectations throughout the relationship and provide consistent and timely communication
  • Manage relationships and projects with digital influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion 
  • Brainstorm new digital opportunities, ideas, campaigns for KCD and our clients
  • Oversee press and social media coverage reports for KCD clients
  • Analyze digital data for clients and develop actionable recommendations
  • Research and keep current on new digital trends, websites and platforms
  • Contribute to new business opportunities and ideas for the department

The Ideal Candidate

Qualifications:

  • Ability to think independently, creatively and strategically
  • A degree in journalism, communications or English
  • 7-10 years of relevant experience in Marketing/PR and/or social media with a demonstrated track record of success
  • Strong knowledge of the fashion industry is a MUST
  • Relationships with top websites and leading digital influencers and their agents   
  • Relationships with creative professionals and content creators
  • Practiced understanding of the digital landscape
  • Experience working with a brand online
  • Excellent verbal and written communication skills
  • Proactive mindset and ability to work independently in a fast-paced environment
  • Team player who can collaborate with coworkers and clients at all levels
  • Ability to deliver results under tight deadlines
  • Keen eye for detail

Questions from KCD

  1. Please inlcude your salary requirement

Language skills

  1. English, Native or bilingual proficiency

About Us

KCD is the leading fashion public relations and production Agency worldwide. With international offices in New York, Paris and now London, the agency has set standards for more than 30 years with its highly strategic and creative programs and ongoing projects for established and new brands.

Fashion knowledge and credibility, innovative and unique thinking, the highest quality of execution, appropriateness and newness -- these principles collectively propel the agency and its clients forward in fashion.

Both Julie Mannion and Ed Filipowski have been with KCD since its founding and take pride in its legacy and the contributions that the highly dedicated vice presidents, directors and diverse international staff of 70 make to their clients and the industry worldwide.