Job Details

Job title

Social Media Manager, Lafayette 148 New York

Location

New York, United States

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Job Summary: 

The Social Media Manager will oversee the strategy, organization and execution of the brand’s social media channels with a focus on Instagram and Facebook.  You will be accountable for growing the brand’s social media following and engagement, as well as driving our social audiences to our brand site and retail stores. The successful candidate will manage all social platforms including Instagram, Facebook, YouTube, Pinterest, and Twitter ensuring consistency of brand voice while tailoring content to each channel.  Experience with WeChat is a plus, The Manager is responsible for data analysis, identifying key insights to optimize brand strategy, and compiling weekly/monthly reports including relevant KPI’s such as: engagement, community growth, and ecommerce statistics.

Responsibilities:

  • Create and maintain a social media calendar for long-term and short-term projects and campaigns that align with the brand’s overall marketing calendar and business goals
  • Drive the development of follower growth and engagement strategies with a focus on Instagram, Facebook social channels
  • Be the SME leading a cross-functionally team to organize and execute on influencer marketing strategy, outreach, communication, and campaigns. Track and monitor KPIs, including engagement rates, post frequency, etc.
  • Grow social channel engagement and apply across PR, events, as well as Retail and Wholesale
  • Communicate with followers and respond to questions
  • Support and collaborate with brand creative and content in developing a rich social experience
  • Ensure social is factored into partnerships, events and campaigns
  • Track and report on all metrics associated with social media engagement and growth
  • Manage and traffic assets and/or content changes through the necessary approval channels
  • Project manager for special projects, launches and collaborations
  • Oversee quantitative and qualitative analysis for marketing initiatives, identifying key insights to optimize brand strategy
  • Stay informed of all social media marketing innovation, particularly within mobile, video and luxury arena. Identify opportunities and communicate these trends to wider departments to ensure innovation in this area

The Ideal Candidate

Desired Background:

  • Bachelor’s degree in business discipline required

Experience:

  • 5+ years social media strategy experience with a focus on Instagram and Facebook; project management skills are essential
  • In-depth knowledge of, and proven track record with scaling social follower growth and engagement for a luxury, apparel or beauty brand
  • Responsible for editing, posting/publishing and sharing content across all social platforms
  • Experience leading and collaborating on content ideation and creation
  • Exceptional copy and communications skills
  • Strong understanding and experience with a 360° integrated approach and how social media platforms impact DTC and Wholesale channels
  • Experience with successful influencer marketing strategy, influencer relationship management and execution
  • Comfortable working within a fast-paced environment with extreme attention to detail, and prioritize brand needs
  • Excellent time management skills and strong sense of urgency
  • Analytical thinker, with meticulous attention to detail and accuracy
  • Demonstrate cross-functional collaborative skills and ability to work well within a team
  • Excellent verbal and written communication and interpersonal skills
  • Proficiency in Microsoft Office, particularly Excel for reporting

Skills:

  • Passion for social media, content creation, storytelling and analytics-driven decision making
  • Proficient with posting, publishing and sharing content across social platforms including, but not limited to Instagram, Facebook, YouTube, Twitter, and Pinterest.  Bonus point for WeChat experience
  • Current with emerging technologies, trends and influencers
  • In-depth proficiency across social media channels
  • Experience with web analytics services (e.g. GA, Adobe Analytics, Tableau), and social media reporting platforms

About Us

 Lafayette 148 New York is a global luxury fashion brand designed for today’s modern, sophisticated woman. Using the world’s most luxurious European fabrics and fine attention to detail, the Company produces timeless designs and modern styles renowned for their highest quality and exceptional fit. We strive to clothe and inspire women to look good, feel good and ultimately do good in the world. 

Founded 21 years ago at 148 Lafayette Street in the heart of Soho led by Deirdre Quinn and her partners  Shun Yen and Ida Siu, the Company was a pioneer in the total vertical integration of design, production, sales and fulfillment. It has extended its footprint globally, established a significant online presence and opened retail stores in the United States and abroad. The Company owns its own factory in China and currently employs 1700 people around the world. In 2018, the Company will be moving its US headquarters to the growing tech and creative community in the Brooklyn Naval Yard. There we will bring all our employees together and provide an even more seamless, collaborative and interactive work environment.

Lafayette 148 New York’s collection can be found in 400+ wholesale and specialty stores throughout North America including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdale’s, Bergdorf Goodman and Holt Renfrew. In 2006, the Company introduced a direct to consumer business through lafayette148ny.com which is supplemented by our consumer catalog. In 2009, it launched its bricks & mortar retail strategy by opening its first stores in China. By the end of 2016, the Company had opened retail stores throughout China and 4 stores in the US with more planned in the coming years.