Senior Digital Strategist


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Job Details

Job title

Senior Digital Strategist, LaFORCE


New York, United States




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

LaForce is currently seeking a Senior Digital Strategist. The Senior Digital Strategist will work cross-functionally with account teams and oversee the creation and execution of strategic digital relationships and partnerships. The digital team works symbiotically with the publicity team at every stroke and this person will be able to identify and capitalize on every opportunity to bolster public relations programs in the digital space, as well as create owned programs that drive specific digital objectives. The Senior Digital Strategist is a category maverick who is tapped into burgeoning trends and cutting edge influencers nationwide.


• Work with account teams on ongoing Social Media Strategy

• Participate in and contribute to new business process, from research to deck creation to presentations and help to build agency digital business

• Oversee agency social media channels

• Develop online public relations and innovative social media concepts; refine based on client feedback

• Oversee implementation of monthly content calendars that are refined based on client feedback

• Develop ideas for one-off creative opportunities i.e. event sponsorships, digital public relations campaigns, influencer outreach

• On the ground campaign and event execution

• Lead brainstorms and help strategize for various programs

• Attend events and direct digital media influencers on-site partnerships

• Identify and manage bloggers and digital creatives 

• Develop and strengthen relationships with key digital media influencers to build brand relevance, aspirational storytelling and engagement

• Create and execute paid and unpaid blogger and digital influencer partnerships

• Draft partnership and engagement agreements with approved brand partners

• Reporting and Insights 

• Oversee employee(s) who monitor and manage social media communities daily 

• Oversee compilation of monthly and initiative-based program reports

• Research daily for digital and social media news 

The Ideal Candidate


• 3-5 years experience in social media and digital publicity

• Experience working with spirits, fashion, food, technology and/or lifestyle brands

• Clear understanding of the digital landscape; culturally aware

• Proven track record of conceptualizing and executing digital partnerships from start to finish

• Experience coordinating and facilitating paid activations, events, and projects in the online space

• Social community management experience 

• Excellent written and verbal communication skills

• Ability to succeed in fast-paced environment

• Forward-thinking and highly collaborative; culturally aware

About Us

With offices in New York, LA and Atlanta, LaForce is an independent marketing communications agency representing top brands in fashion and retail, consumer packaged goods, wines and spirits, travel and hospitality, design, luxury, consumer technology and beauty/ wellness. We offer services in public relations, digital, social media, influencer marketing, and brand partnerships.

Founded by James LaForce in 1996, the team of 85 experienced and creative professionals have developed and executed a wide range of programs for the world’s top brands. Our uniquely collaborative culture and ever-evolving mix of services, provides our client partners with innovative, business-driving campaign strategies.

We’ll consider all new ideas, welcome left-field thinking, and always hope to be surprised.  Constantly hunting for the brightest and best talent, we also pride ourselves on having senior staff, most of whom have been at LaForce for more than 10 years. Similarly, we have a number of clients who have been our partners for more than a decade.

In short, we love what we do!  Each day, we charge forward with discipline, commitment, and boundless enthusiasm.

We offer amazing benefits too!

  • Generous vacation package that increases with tenure in addition to sick days, personal days and your birthday off too!
  • Employer contributions towards medical and dental plans
  • Vision plan
  • Additional benefits you may opt-in for: FSA (personal and dependent care), Legal Insurance, Pet Insurance, Life Insurance, LTD and STD, Home and Auto
  • Commuter benefits
  • Very generous employer match towards your 401K
  • Summer Friday schedules
  • Generous holiday schedule- we close between Christmas and New Years!
  • Parental Leave policy that increases with tenure
  • Gym benefits
  • Partnerships with HealthKick as well as fitness studios around the city to give our employees corporate discounts

Important things to note:

  • Strong company culture and happy work environment!
  • Ability to forge your own path (express an interest in a client you want to pitch, suggest new ideas/ policies, etc., express an interest in a course and we will help you participate, each individual climbs at their own pace)