Senior Manager Social Media - Marc Jacobs

MARC JACOBS

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Job Details

Job title

Senior Manager Social Media - Marc Jacobs, MARC JACOBS

Location

New York, United States

Level

Senior Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Job Description

  • Develop and implement global social media strategies across all Marc Jacobs Social channels (Instagram, Instagram Stories, Twitter, Facebook, Pinterest, Tumblr, Google +, Youtube).
  • Employ programs and tactics that will drive social growth, engagement and acquisition.
  • Ensure cross-functional alignment with e-commerce, merchandising, retail, licensing and PR.
  • Ideate brand initiatives and activations seasonally in partnership with the marketing team for authentic 360 pushes.
  • Create social media content calendar and posting schedule across all platforms in conjunction with broader brand and business goals. 
  • Brief and manage social media content and copy with respective internal departments.
  • Oversee community management and make sure all direct messages, comments, questions and concerns are answered appropriately and in as real time as possible.
  • Identify relevant UGC, editorials and celebrity/influencer dressing in real time and engage and repurpose immediately.
  • Work closely with media agency and digital team to ensure organic and paid social channels are connected and amplified.
  • Review, edit and provide direction for regional social strategies and content calendars.
  • Partner with Digital Partnerships Manager on all influencer marketing strategies, tactics and activations.
  • Coordinate and approve all social media posts generated by Marc Jacobs Fragrances and Marc Jacobs Beauty.
  • Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs.
  • Lead real-time editing, photo approval and social posting at all fashion shows and events.
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and new product betas. 
  • Evaluate and recommend vendors for social media management, reporting and other analytical needs.
  • Manage total social media budget.
  • Oversee Social Media Manager and Social Media Coordinator.
  • Reports to Director of Marketing.

The Ideal Candidate

Qualifications

  • 5-7 years relevant social marketing experience.
  • Fashion experience preferred.
  • Bachelor’s degree required.
  • Candidate must have a deep understanding of and be an active participant in the social media space, both globally and regionally.
  • Ability to think both strategically and creatively.
  • Results-oriented, with the ability to provide strategic recommendations based on data.
  • Passionate about fashion, art, pop culture and global events.
  • Strong communication skills with the ability to work collaboratively in a fast-paced environment.
  • Resourceful and proactive, with strong project management skills and attention to detail.
  • Experience with social media publishing, analytic and listening tools.

About Us

BRAND: 

FOR OVER 30 YEARS, 

MARC JACOBS HAS INVIGORATED THE FASHION WORLD WITH A UNIQUE DESIGN PHILOSOPHY:

PIONEERING DESIGNS.

AN IRREVERENT SPIRIT.

THE EVERYDAY AND THE EXTRAORDINARY.

LED BY THESE CODES, THE BRAND HAS BECOME A DRIVING FORCE IN THE WOMENSWEAR, BEAUTY, ACCESSORIES, FRAGRANCE, WATCH AND JEWELRY INDUSTRIES.

ABOUT MARC: 

BORN IN NEW YORK CITY IN APRIL 1963, MARC JACOBS ATTENDED THE HIGH SCHOOL OF ART AND DESIGN AND GRADUATED FROM PARSON’S SCHOOL OF DESIGN. AS A DESIGN STUDENT, JACOBS WAS THE RECIPIENT OF SOME OF THE SCHOOL’S HIGHEST HONORS INCLUDING DESIGN STUDENT OF THE YEAR. 

IN 1984, THE MARC JACOBS LABEL WAS FOUNDED ALONG WITH BUSINESS PARTNER ROBERT DUFFY, AND HAS SINCE BECOME A GLOBAL BRAND.