Director of PR/Marketing

Thomas Pink

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Job Details

Job title

Director of PR/Marketing, Thomas Pink

Location

New York, United States

Level

Director / VP / President

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

Reporting to the President, Thomas Pink North America, the Director of Public Relations and Marketing will collaborate closely with the leadership team to develop and implement various marketing and public relations strategies. This individual will have a demonstrated track record of excellence and an impeccable command of best practices in menswear/fashion PR, and retail marketing and event planning. The successful candidate is strategic in his/her thinking and able to generate big results with minimal resources. This person must also be able to engage and work well with various internal departments and our London headquarters.

The Ideal Candidate

  • Create and implement PR & marketing strategies in alignment with our business strategy that increase overall brand awareness and generate traffic to our retail locations
  • Manage the Marketing & PR planning process including key messaging strategies, marketing and pitch calendars, budgeting, and partnership marketing
  • Manage the communication strategy across a wide range of vehicles (social, print, digital, conferences, events, etc.)
  • Write and edit press releases and develop pitch stories across consumer lifestyle, business, tech, fashion and trade 
  • Design, organize and execute events for stores, customers and press that elevate the brand, drive awareness and generate sales
  • Identify opportunities to leverage key partnership and promotional opportunities
  • Partner with brand headquarters to identify specific market needs and develop campaigns that are tailored to the North American market and support business needs and opportunities
  • Draft strategic public relations and marketing plans in accordance with business objectives
  • Creative ability to generate new ideas and influence press and media coverage in a tailored way across all outlets. This requires defining key product messages and sales challenges, and driving creative tactics to define TP to potential customers in a way that enhances consumer brand perception
  • Oversee budget, management and trafficking of all samples
  • Establish and report on measurable objectives for PR coverage/value, ROI on marketing initiatives and in-store events

About Us

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines. The current-day trustees of this legendary expertise – François Demachy, Dior perfumer-creator, and Peter Philips, creative and image director of Christian Dior make-up – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.