Manager, Social Media


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Job Details

Job title

Manager, Social Media, Macy's


New York, United States




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

The Social Media Manager will help manage the planning and execution of Macy's social media strategy, including such platforms as Facebook, Twitter, Instagram, Snapchat, and Pinterest. This position works closely with the rest of the Media Team, Merchant Marketing, Marketing Finance, and outside agencies.  This candidate must be able to juggle multiple projects in a very fast-paced environment. The ideal candidate is highly organized, detail oriented, a good communicator and has a strong understanding of the digital space. Perform other duties as assigned.
Essential Functions:

  • Support in the planning and management of the Social media budget.
  • Oversee data entry into Macy's budgeting and trafficking system (MAS).
  • Work closely with media agency and media vendors to develop and execute innovate and effective media plans.
  • Work with Merchandise Marketing and Campaign Management to develop and distribute media briefs to media partners.
  • Work with the media agency on post-event analysis.
  • Provide insights and recaps to stakeholders.
  • Maintain schedule of social campaigns, and manage content calendar.
  • Support the Director of Social Media in being the liaison between Macy’s and the Media Agency.
  • Regular, dependable attendance & punctuality.
  • BA required, with advanced-level financial analytics experience.
  • 5+ years’ traditional media experience working for an industry-leading company with significant media budgets in the area of online/magazine/mobile. 
  • 1-2+ years digital media marketing experience; experience with social media campaigns a plus.
  • Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability.
  • Background in working with the retail industry or a multi-unit company with a field organization (e.g. retail, automotive, fast food, entertainment, etc.).
Communication Skills:
  • Analytical and creative with a quick, passionate and assertive approach and strong communication skills.
  • Ability to interface with cross functional internal teams and outside media and advertising agencies.
Mathematical Skills:
  • Basic math functions such as addition, subtraction, multiplication, division, and analytical skills.
Reasoning Ability:
  • Demonstrated ability to think innovatively to meet business goals.
Physical Demands:
  • This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
  • May occasionally involve stooping, kneeling, or crouching.
  • May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time.  
  • Involves manual dexterity for using keyboard, mouse, and other office equipment.
  • May involve moving or lifting items under 10 pounds.
Other Skills:
  • Proven track record of conceptualizing programs, selling-in internally, and executing.
  • Proven ability to work with a wide variety of stakeholders and juggle multiple projects in a very fast paced environment.
Work Hours:
  • Ability to work a flexible schedule based on department and company needs.
This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

About Us

Macy’s, Inc. is one of the nation’s premier retailers with fiscal 2017 sales of $24.837 billion and approximately 130,000 employees. Macy’s Inc. operates approximately 690 department stores under the nameplates Macy’s and Bloomingdale’s, and more than 180 specialty stores that include Bloomingdale’s The Outlet, Bluemercury, Macy’s Backstage and STORY. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, Macy’s, Inc. operates stores in 44 states, the District of Columbia, Guam and Puerto Rico, as well as, and Bloomingdale’s stores in Dubai and Kuwait are operated by Al Tayer Group LLC under license agreements. Macy’s, Inc. has corporate offices in Cincinnati, Ohio, and New York, New York.