Lead the development and implementation of integrated communications programs targeting multiple audiences, in support of the company’s business goals and world class licensed brand partners and proprietary brands.
Direct global public relations programs and day-to-day communications to guide and define goals and tactics for the company’s global PR teams and PR agency network to drive consistent global editorial coverage and earned media
Lead development of all strategies, press materials, assets and tools to complement global product launches, seasonal campaigns, events and special projects, as well as develop corporate videos, presentations and executive remarks/speeches
Partner with peer functions in Brand Marketing, Trade Marketing and Sales, as well as with the parent company’s communications teams, to align and elevate communication strategies, messaging, branding priorities, corporate communications initiatives, and social and digital communications.
Develop and deploy integrated communications to ensure corporate brand values, standards, culture and aesthetic are unified and globally consistent among internal and external stakeholders
Translate business strategy into actionable communications and PR strategies to broaden awareness of the company’s portfolio of brands/products.
Organize and coordinate high-visibility promotional programs and events such as product launches, seasonal press days, corporate events, and philanthropic initiatives and establish parameters and tone for global roll-outs
Oversight of day-to-day dealings with USA trade editors/publications as well as leading the direction of the USA PR agency for consumer PR activity
Direct the company’s social media team/s to drive strategy and presence through compelling content creation (corporate, user-generated and influencers) to drive narratives, initiatives and support brand partners, retailers and special projects across all channels
Manage departmental budget and resources to achieve efficient and impactful results and maximize ROI
Establish and maintain collaborative, successful relationships with licensing partners to ensure seamless communication of goals and priorities
Ensure that corporate and brand leaders are kept current on issues which have the potential to affect the business.
Develop the divisional budget and monitor expenses to ensure costs are within established levels
Oversee the hiring and interviewing process for open positions within the division ensuring that the most qualified candidates are selected
Ensure effective communications are maintained within the division and externally where appropriate; inform employees of plans and progress
Monitor performance of direct reports; provide prompt and objective coaching and counseling; conduct performance reviews
The Ideal Candidate
Candidates typically have the following skills or abilities:
Bachelor’s Degree in Communications, Journalism, Marketing, or related field, or equivalent experience
15 years of experience in senior Public Relations or Communications leadership roles
15 years of experience in leadership, supervision, and/or management of teams
Provides leadership as a coach and engages and energizes teams by communicating ideas clearly and in a manner that compels action and results
Creative thinker with a proven track record and an affinity for fashion & lifestyle brands, who works collaboratively across the global organization to build credibility with internal and external stakeholders and positively and productively impact both strategic and tactical initiatives
Collaborative, innovative communications leader able to work with, influence and counsel senior executives on sensitive and confidential matters
Energetic, flexible and proactive team leader who can build, mentor and coach team members in a results oriented environment
Crisis communications experience; sound judgment and ability to operate calmly in high-pressure, short-deadline situations
Ability to represent the company externally to clients, customers and public officials for speaking engagements and presentations, as needed
Exceptional interpersonal, written and verbal communications skills; experience in strategic communications plan development
Ability to travel domestically and internationally, up to 20% of time