Director of Global Eyewear Communications

Marchon Eyewear

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Job Details

Job title

Director of Global Eyewear Communications, Marchon Eyewear


New York, United States


Director / VP / President


PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

General Summary

Lead the development and implementation of integrated communications programs targeting multiple audiences, in support of the company’s business goals and world class licensed brand partners and proprietary brands.

Essential Functions

Direct global public relations programs and day-to-day communications to guide and define goals and tactics for the company’s global PR teams and PR agency network to drive consistent global editorial coverage and earned media

Lead development of all strategies, press materials, assets and tools to complement global product launches, seasonal campaigns, events and special projects, as well as develop corporate videos, presentations and executive remarks/speeches

Partner with peer functions in Brand Marketing, Trade Marketing and Sales, as well as with the parent company’s communications teams, to align and elevate communication strategies, messaging, branding priorities, corporate communications initiatives, and social and digital communications.

Develop and deploy integrated communications to ensure corporate brand values, standards, culture and aesthetic are unified and globally consistent among internal and external stakeholders

Translate business strategy into actionable communications and PR strategies to broaden awareness of the company’s portfolio of brands/products.

Organize and coordinate high-visibility promotional programs and events such as product launches, seasonal press days, corporate events, and philanthropic initiatives and establish parameters and tone for global roll-outs

Oversight of day-to-day dealings with USA trade editors/publications as well as leading the direction of the USA PR agency for consumer PR activity

Direct the company’s social media team/s to drive strategy and presence through compelling content creation (corporate, user-generated and influencers) to drive narratives, initiatives and support brand partners, retailers and special projects across all channels

Manage departmental budget and resources to achieve efficient and impactful results and maximize ROI

Establish and maintain collaborative, successful relationships with licensing partners to ensure seamless communication of goals and priorities

Ensure that corporate and brand leaders are kept current on issues which have the potential to affect the business.

Develop the divisional budget and monitor expenses to ensure costs are within established levels

Oversee the hiring and interviewing process for open positions within the division ensuring that the most qualified candidates are selected 

Ensure effective communications are maintained within the division and externally where appropriate; inform employees of plans and progress 

Monitor performance of direct reports; provide prompt and objective coaching and counseling; conduct performance reviews

The Ideal Candidate

Job Specifications

Candidates typically have the following skills or abilities:

Bachelor’s Degree in Communications, Journalism, Marketing, or related field, or equivalent experience

15 years of experience in senior Public Relations or Communications leadership roles

15 years of experience in leadership, supervision, and/or management of teams

Provides leadership as a coach and engages and energizes teams by communicating ideas clearly and in a manner that compels action and results

Creative thinker with a proven track record and an affinity for fashion & lifestyle brands, who works collaboratively across the global organization to build credibility with internal and external stakeholders and positively and productively impact both strategic and tactical initiatives

Collaborative, innovative communications leader able to work with, influence and counsel senior executives on sensitive and confidential matters

Energetic, flexible and proactive team leader who can build, mentor and coach team members in a results oriented environment

Crisis communications experience; sound judgment and ability to operate calmly in high-pressure, short-deadline situations

Ability to represent the company externally to clients, customers and public officials for speaking engagements and presentations, as needed

Exceptional interpersonal, written and verbal communications skills; experience in strategic communications plan development

Ability to travel domestically and internationally, up to 20% of time

About Us

Marchon Eyewear, Inc. is one of the world’s largest designers, manufacturers and distributors of quality eyewear and sunwear, specializing in fashion, lifestyle and performance brands. Among the fastest growing companies in the industry, Marchon markets its products under prestigious brand names including Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, DKNY, Dragon, Etro, Flexon®, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo and Skaga. Headquarted in New York, the company employs more than 2,700 people worldwide with offices in over 20 countries, supporting a vast global network of subsidiaries and distributors who span more than 100 countries.

Marchon Eyewear, a VSP Global company, is focused on becoming the world’s most admired eyewear company by helping people see better, look better and feel better. The company’s culture is collaborative and creative, striving to bring together a diverse group of industry leaders with their own unique perspective to inspire and drive innovation and success. Marchon proudly attracts some of the most committed and passionate people in the industry, who want to be a part of a purposeful, forward-thinking organization.