Associate Manager, Email Marketing

Old Navy

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Job Details

Job title

Associate Manager, Email Marketing, Old Navy

Location

San Francisco, United States

Level

Manager

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

What you'll do

  • Learning Agility
  • Innovation Cultivator
  • Collaboration & Influencing
  • Resourcefulness

Key

  • Responsible for developing meaningful and compelling email contact strategies in season for our US, CDA and MX markets to drive traffic to our store and online experiences.
  • Maintain the email marketing calendar for select events/campaigns across markets to ensure our subscribers are receiving a cohesive, accurate and relevant experience in email.
  • Be an expert in using data to drive customer behavior in email and improving our email contact strategies.
  • Partner with internal (Email Production, Central Email CRM and Operations teams) and external (email vendor) groups to ensure emails are executed flawlessly.
  • Assist Email Manager and Sr. Manager in weekly, monthly and ad-hoc email reporting.
  • Assist Email Manager with channel and campaign level testing as needed.

Who you are

Requirements:
  • Email marketing experience preferred
  • Must possess understanding of segmentation and/or personalization strategies
  • Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Exceptional problem solving and critical thinking skills
  • Strong written and verbal communication skills
  • Must have excellent attention to detail and a sense of urgency
  • Passion for Gap and the retail/fashion industry and a track record of being customer focused.
  • A ‘test and learn’ mindset
  • Familiarity with enterprise-level analytics platform required. Experience with Adobe Analytics/Omniture preferred
  • Experience with email vendors (Salesforce, Moveable Ink, etc) a plus.
  • Background in ecommerce preferred
  • 1+ years of marketing or analytics experience

About Us

Old Navy makes current American fashion essentials accessible to every family.  From day one, Old Navy was a revolution.  We were something the world had never seen - fabulous, affordable fashion.  We didn't take ourselves too seriously, and we broke the industry's rules.  What we believe in today is exactly what we believed in when we started: we’re on a mission to democratize fashion and make shopping fun again.  We opened our first store in 1994 in San Francisco and have been on a roll ever since.  Today, customers can find their must-have fashion essentials online as well as in one of our 1,000+ stores located globally.

As part of the Field organization, you make the brand come to life for our customers.  Our stores are fast paced, fun, diverse and full of passionate people who love fashion.  The Field offers endless opportunities to grow your career and be a leader – of your peers, of teams, of a business, and in the community.

Old Navy – a brand for everyone, a place for you!