Associate, Global Marketing - Luxury & Lauren

Ralph Lauren

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Job Details

Job title

Associate, Global Marketing - Luxury & Lauren, Ralph Lauren

Location

New York, United States

Level

Executive / Coordinator

Function

PR, Marketing & Communications

Posted

Contract

Full-time, Salary Unspecified

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Job Description

The primary objective of the role will be to support the Luxury Global Brand Marketing team with the development, launch and measurement of Global Marketing campaigns and Global Brand Experience initiatives.

Success in the role will come from developing a strong knowledge of the luxury consumer, the competitive landscape of the luxury industry, and an in-depth understanding of the evolving media and digital landscape. The primary objective of the role will be to support manager in driving the brand strategy of the luxury brands globally, constantly elevating the desirability of the Ralph Lauren Luxury brands to acquire new customers, retain existing customers, and drive sales.
  • The Associate of Global Marketing will support the department’s efforts to develop and implement 360 Global Marketing campaigns and immersive Brand Experiences worldwide.

  • She/He will be responsible for submitting briefs under the guidance of the Senior Director, and managing the process flow such that all teams are aligned, all steps are completed in a timely manner, and the campaign is successfully launched.

  • Assist manager in working with other departments on client targeting, results monitoring, and final campaign recaps.

  • Assist manger in developing the social media strategy for luxury.

  • She/He will assist with the planning and execution of Global Customer Experiences, such as the Fashion Show.

  • Coordinate with regional teams the planning, implementation, and execution of Ralph Lauren experiences, including client outreach, logistics, travel, accommodations etc.

  • Assist in developing Global Customer Experience overviews, timelines, itineraries and recaps to communicate to executive and regional teams.

  • Work with regional marketing and retail teams to identify clients for Global Customer Experiences.

  • Analyze Customer Experience results in terms of sales performance, products sold, acquisitioning of clients and existing clients.

  • Gather and review clienteling requests from Regional Marketing, Retail and Wholesale teams to evaluate the level of opportunity to acquire clients and/or strengthen existing relationships.

  • Work with the Agency to develop clienteling tools, such as invitations, clienteling cards, gifts as needed.

The Ideal Candidate

  • BA in Marketing or Hospitality Management

  • At least 1-2 years’ experience in advertising, marketing or event management

  • Excellent written and verbal communication skills

  • Proven ability to manage relationships and drive processes

  • Proficient in Microsoft Office; PowerPoint, Excel

  • Highly organized; able to adapt quickly to changing priorities and able to meet deadlines

  • Ability to function in a fast-paced environment

  • Able to problem solve, and be solution-oriented with a positive attitude

  • Demonstrates humility, not feeling above any person or job task

  • A listener who reserves judgment until understanding all sides

  • Customer centric and service oriented professional

About Us

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.