Develop and execute social media strategy across all platforms (IG, FB, TW, Pinterest).
Post 1-2 Instagram and Facebook posts per day
1 story (3-5 slides) per day
5 tweets per week
Update Pinterest with all new creative
Assess and launch new social media channels when appropriate.
Create a weekly social calendar and work closely with Art Director and Copywriter on social grid layouts and campaign messaging.
Serve as a community manager by engaging fans, followers, prospects, partners and aspirational customers through comments and Direct Messages. Respond to DMs from customers within 2 hours during working hours.
Deliver on defined organic growth and audience engagement goals, focusing on Instagram to reach 200k followers in 2018.
Collaborate on the social influencer and partnership strategy to grow brand awareness.
Define social campaign roll-out on all upcoming programs and special projects. Work cross-functionally with internal stakeholders to collect necessary assets and information to execute best-in-class campaign.
Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis covering growth, engagement, new followers and top creative.
Create ROI recaps for major programs and perfect content across channels to improve both internal and external communication.
Perform regular audits of brand’s social presence to ensure all platforms.
Monitoring competitors and relevant social channels.
The Ideal Candidate
5 years managing social media channels including Instagram, Facebook, Twitter, and Pinterest and/or digital marketing experience.
Proven ability to grow social media accounts (metrics including followers and engagement).
Luxury, fashion or direct to consumer ecommerce experience.
Experience with analytics including tools like Google Analytics and Curalate.
Experience in a growth stage company, extremely well-organized, methodical and efficient, able to bring initiative to a lean startup team.
You are curious, positive, and you have grit.
Tamara Mellon is a luxury footwear brand designed for women, by women. The brand is breaking all the traditional rules of fashion, eliminating the 6x retail markup by going direct-to-consumer, and ignoring the fashion calendar with monthly product drops. Tamara Mellon shoes are made in the best Italian factories, and the brand offers a complimentary cobbler service for two years after purchase as part of a commitment to reimagine luxury service. An outspoken advocate of women’s issues, Tamara Mellon is creating a community of like-minded, next-generation luxury consumers.