Job Details

Job title

Associate Manager CRM, Tommy Hilfiger


New York, United States




PR, Marketing & Communications



Full-time, Salary Unspecified

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Job Description

Job Description

The Associate Manager, CRM role will be focused on creating right time, right place, and right message marketing communications via strategic management of all direct marketing segmentation, as well as, managing operations for direct mail, loyalty, POS and gifting.  This person will have a proven track record of establishing customer journeys and cross-channel customer segmentation that optimizes engagement and sales across Tommy Hilfiger NA.

  • Generate and deliver action-oriented customer journeys for the Tommy Hilfiger North America business to drive engagement, revenue and data capture.
  • Define quarterly and annual strategic segmentation plans and testing that build a quality file, improve campaign results and enhance the customer lifecycle communication stream
  • Plan DM, Loyalty, Gifting & POS campaigns as a component of integrated marketing campaigns
  • Oversee day-to-day process of executing campaigns from creative setup to testing/QA and deployment via relevant provider platform
  • Manage DM, Loyalty, Gifting & POS marketing calendars and administer the test approval process
  • Analyze and report on DM, Loyalty, Gifting & POS campaign results and KPIs, highlighting successes, trends and opportunities incorporating statistical relevance in to results
  • Understand and monitor the competitive landscape for customer journey, DM and Loyalty activities and strategies, providing insight and recommendations to drive the business forward as a leader-in-class
  • Ensure that the Brand experience is integrated into DM, Loyalty and Gifting campaigns in a way that is consistent with overall Brand objectives
  • Maintain formal process to update and share findings with marketing and other stakeholders regarding success and opportunities of DM, Loyalty, Gifting, POS and Lifecycle campaigns

The Ideal Candidate


  • Bachelor’s Degree; Marketing or Business, a plus
  • 2-3 years of experience in customer segmentation and lifecycle journey building     
  • Experience developing quarterly and annual strategic plans for program execution and testing
  • Ability to effectively collaborate with multiple internal team members as well as with cross-functional and external vendor partners
  • Experience handling A//B multivariate testing, triggered messaging and marketing automation
  • Working knowledge of marketing automation best practices and customer lifecycle planning and testing
  • Exposure to customer databases a plus
  • Strong analytical skills and attention to detail
  • Strong communication skills (both verbally and written)
  • Must be organized and detail-oriented
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
  • Work in partnership with the team to make day-to-day decisions associated with on-going projects, as well setting expectations and monitoring deadlines with all departments involved
  • Ability to handle multiple tasks/projects with adherence to deadlines
  • Detail-oriented/innovative traits necessary
  • Must be flexible to adapt to changing trends of business and projects
  • Ability to work in fluid environment with changing priorities
  • Ability to meet deadlines with frequent changes to projects

Language skills

  1. English, Native or bilingual proficiency

About Us

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.  Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.  Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.