Social Media Activations Coordinator

Tommy Hilfiger

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Job Details

Job title

Social Media Activations Coordinator, Tommy Hilfiger


Amsterdam, Netherlands


Executive / Coordinator


Media & Editorial



Full-time, Salary Unspecified

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Job Description


The Social Media Team is part of the Consumer Journey division, which oversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation. The social media team is responsible for bringing the Tommy Hilfiger brand to life in the most native and relevant way in each social network. With more than 19 million fans across 12 different social networks across all markets, the team focuses on creating the right messaging to reach the current fan base whilst also bringing new and entertaining content that can spread to new audiences.


This role is responsible for the execution of social media activations across all global and local social media channels of Tommy Hilfiger. This role reports into the Senior Social Media Manager.

Some key responsibilities include:

  • Participation in the planning of all social media content activations during fashion weeks
  • Real-time posting on Instagram Stories during Tommy Hilfiger fashion shows, store openings and events
  • Interviewing of models, influencers and celebrities
  • Organize live stream sessions on Facebook, Instagram and Twitter
  • Coordinate the production of Youtube series
  • Work with influencers in the creation of content
  • Actively think of effective and cost efficient ways to create social media content
  • Continuously bring new and relevant ways to engage with our fans
  • Bring new ideas based on data and trends
  • Continuously acquire knowledge and understanding of the business, brand and collection to provide the best content ideas that are relevant to our consumer
  • Build effective and collaborative relationships with VIP team, E-com Team, Corporate Communications and Public Relations
  • Have a good understanding of the overall objectives of the marketing & communications department – driving the brand, consumer engagement & traffic both online and offline – and reflect this understanding in daily work

The Ideal Candidate


  • Minimum of 2 years of working experience in social media for a fashion, sport or entertainment brand
  • Experience creating Instagram Stories for a brand or fashion magazine
  • Experience working with influencers and celebrities is a must
  • Expert on social media
  • University or similar degree in fashion, marketing or communications
  • Journalistic experience required since the role involves interviewing influencers, celebrities and models as well as writing copy real time for postings
  • This job requires traveling internationally, at least once a month
  • Pro-active, hands-on, resourceful and open minded
  • Open minded and resourceful
  • Native or close to native English speaker, (both written and spoken) is a must
  • This job requires flexible hours


  • Entrepreneurial Spirit: Be bold, Make the Impossible Possible, Drive Innovation, Drive sustainable growth, Be proactive, Embrace change
  • Quality: Prioritize our product, Build positive & long-term working relationships, Be customer and consumer centric, Be detailed
  • Ownership: Be accountable, Seek solutions, Be resourceful, Be responsible
  • Collaboration: Think & act within the matrix, Lead by example, Be clear, Inspire & empower others, Build global networks
  • Respect: Be inclusive, Support diversity, Be open-minded, Foster trust, Have a positive impact on people and the environment

Note: Please make sure to add a link to your Instagram profile to your resume!

About Us

About Tommy Hilfiger:

We are a global premium lifestyle brand with a true American spirit. We’re classic American cool – timeless, preppy Americana with an unexpected twist. Since we began in 1985, the Tommy Hilfiger Group has become a US$8 billion apparel and retail company. We are committed to delivering high quality, beautifully designed products for men’s, women’s and children’s apparel, sportswear, denim, tailored, accessories and a range of licensed products such as fragrances and home furnishings. We distribute these to over 90 countries and 1,400 retail stores throughout North America, Europe, Central and South America and Asia Pacific. 

In 2010, Tommy Hilfiger joined the PVH Corp. group, one of the world’s largest apparel companies. Together, as a global, action-oriented company characterized by commitment and achievement, we strive to attract people who will help take our brands and business to new levels.