Job Details

Job title

Content Strategy Apprentice, The Business of Fashion


London, United Kingdom




Media & Editorial



Freelance / Contracted, Salary Unspecified

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Job Description

The Business of Fashion is seeking editorial talent to join its growing Content Strategy team. Working across every element of BoF, the content strategy team drives the creative behind a variety of editorial franchises, video content, podcasts, commercial projects, student and education rankings and courses & careers content. 

The ideal candidate will have an excellent academic pedigree with proven ability in critical thinking and writing. A demonstrable ability to balance data driven decision making with creativity is imperative. Extensive experience in the fashion industry is not a pre-requisite, however the successful candidate will have a deep understanding of the global fashion industry and thorough attention to detail and nuance. 

The role is one of the most varied in the BoF business and is a great opportunity for engaged and enthusiastic talent wanting to learn a wide variety of skills, ranging from working with talent on set, to analytical appraisals of content performance, meeting clients and writing market leading content. 

Weekly output will include:

  • Creating written content for the BoF website 
  • Data analysis of content performance
  • Researching and contributing to multimedia commercial projects
  • Working with business development managers 

*Immediate Start Date*

The Ideal Candidate


  • 1stClass Degree equivalent from a leading university
  • Strong writing skills and an ability to tell complex stories with flair
  • Understanding of BoF’s target audience of intelligent, globally-minded executives, entrepreneurs and creatives.
  • Sincere interest in the global fashion industry
  • Sincere interest in video and audio content and multimedia campaigns
  • Must thrive in a fast-paced entrepreneurial environment, perform under pressure, and be agile enough to manage multiple projects at the same time with a strong sense of accountability and attention to detail.

Questions from The Business of Fashion

  1. Please indicate your earliest available start date

About Us

The Business of Fashion

The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensible resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion," “A Daily Destination for Fashion’s Power Players” and "The Industry Bible."

BoF Careers launched in April 2014 and now features over 180 partners including global groups and companies from over 15 countries like LVMH, Kering, Zara and Michael Kors, leading agencies like Karla Otto PR or KCD, thriving brands like Acne Studios or Charlotte Tilbury and disruptive startups like Swipecast.