Job Details

Job title

Head of Commercial, Wales Bonner


London, United Kingdom







Full-time, Salary Unspecified

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Job Description

Wales Bonner is looking for an exceptional Business and Commercial Manager who will shape Wales Bonner’s growth and development moving forward. The Head of Commercial will help to realise strategy in line with the Creative Director’s vision, increasing annual revenue by building a trusting and collaborative relationship with existing stockists, supporting them to maximise sell-through as well as launching the brands own E-commerce activities.

The Head of Commercial will be involved in identifying the right stores to partner with and will facilitate the creation of an authentic well merchandised collection, reinforcing codes of the house, while also increasing accessibility and order units per style through communicating the right feedback from clients. Establishing the right partnerships in line with Creative Director’s vision will help propel Wales Bonner into a new and exciting phase in the brands development.


- Represent Wales Bonner in seasonal sales activities, Locating and secure suitable venues for sales campaigns

- Establish brand positioning, analyse price point and market feedback and shape business strategy in line with Creative Directors vision 

- Identify key markets and sales strategy for the season, monitoring sales targets for each retailer- Nurture and develop a selective distribution network in line with brand strategy. Ensure highest possible customer service, maintaining close contact with existing partners to monitor sales performance and assure customer satisfaction

- Oversee launch, strategy and maintenance of E-Commerce

- Identify and negotiate collaborations and other partnerships that will support brands visibility and development

- Support the design team in developing a core commercially offering, relaying the right feedback from buyers and clients- Represent the company to major clients and retailers

- Communicating product knowledge guides and conducting in-store trainings

- Ensuring the application of visual merchandising policies and adherence to the brand image within stores and online, co-ordinating with press team to arrange sample requests and editorial content for retailers’ marketing activities

- Develop and review sales budgets for each season

- Finances: Negotiating contracts, securing financing, overseeing accountants and monthly cash flow, accounts payable management

- Maintain customer ledger, reviewing whether wholesale clients’ payments are up-to-date

- Maintain the operational performance of the company

- HR - Recognising and developing talent in the team, while also researching, and staying connected to potential future hires- Monitoring Production and Development timelines

- Oversee sales order administration including confirmations, invoices and credit notes

The Ideal Candidate

- A strong understanding and affinity with Wales Bonner’s vision for the future

- Over five years of experience within the industry, working for a luxury and designer brand and a passion to establish a new path for the brand

- A Masters degree, preferably in related discipline

- Strong understanding of luxury and contemporary designer market 

- Ambition and vision 

- A Proven track record of increasing revenue with authenticity 

- Experience of working with the leading luxury boutiques and department stores

- An Established client database

- Excellent interpersonal, influencing and negotiation skills

- An inspiring, visionary character

- Brilliant communication skills (both spoken and written)

- Experience of working with VIP clientele

- Flexible 

Questions from Wales Bonner

  1. Why do you want to work for Wales Bonner? What do you think you could bring to the team?
  2. Please summarise your sales experience.
  3. Please summarise your operations experience.

About Us

Wales Bonner explores a distinctive notion of luxury via a hybrid of European and African influences. Informed by broad research that encompasses critical theory, composition, literature and historical sources, Wales Bonner creates culturally relevant ideas for our global clientele. The company was established in 2014, following the success of Afrique, Grace Wales Bonner’s graduate collection at Central Saint Martins, which won the L’Oreal Professionnel Award.

Afrique, underscored the signatures that would come to define the brand’s aesthetic; a focus on disrupting classical tailoring, artisanal embellishment that reflected hybrid perspectives and a slender, adorned silhouette, both soulful and elegant. Wales Bonner presented her first solo presentation during London Fashion Week Men. While Ebonics sought to represent a broad spectrum of black masculinity, via a rich interweaving of historical narratives, the collection resonated with both men and women. In response, Wales Bonner has evolved to encompass a focused womenswear and accessories offering. Collaborations include shoes with Manolo Blahnik and millinery with Stephen Jones. Further accolades followed, Wales Bonner was awarded Emerging Menswear Designer’ at the British Fashion Awards in 2015. A year later, she received the LVMH Young Designer Prize, elevating the brand to new levels of visibility.  Wales Bonner is now stocked in 23 stores throughout Europe, Asia and America, stockists including Dover Street Market, Selfridges, Matches, 10 Corso Como, and Joyce. Receiving wide recognition, Wales Bonner has presented at the Serpentine Gallery, the Victoria and Albert Museum and the ICA. Hans Ulrich Obrist is a notable supporter, as is Duro Olowu who included her work in Making and Unmaking, an exhibition at the Camden Arts Centre in 2016. Grace has also lectured at F.I.T and Parsons in New York.  Wales Bonner’s vision is expansive and multidisciplinary. Meet the Wrestlers, The Love with Which I Wash and Practice,  films created in collaboration with acclaimed photographer Harley Weir have become an evolving influence on the collections. Everythings for Real I & II zines produced in collaboration with Ditto press provide further insight Wales Bonner’s wider literary influences. Music is also intrinsic to the research process, key collaborators include Sampha, Elysia Crampton and Dev Hynes. In essence, through collaboration Wales Bonner seeks to explore the parameters of value and representation.