Head of Wholesale Sales


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Job Details

Job title

Head of Wholesale Sales, SOKO


New York, United States


Director / VP / President





Full-time, Salary Unspecified

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Job Description

Role:We are looking for an experienced Head of Wholesale with a proven history of success in improving sales productivity to lead our wholesale team. The Head of Wholesale will drive strategy, set goals, motivate and develop team members, working closely across Marketing, E-commerce, Supply Chain, and Social Responsibility. They will be responsible for developing and maintaining a wholesale strategy that ensures SOKO achieves our budgeted revenue goals. This role reports directly to our CEO and will inherit a high-performing sales team who is eager to grow. The ideal candidate has a proven track record of leadership, has consistently delivered on ambitious sales goals, and has a strong track record of success in a startup environment. They will be an expert in the wholesale fashion industry who is passionate about SOKO’s mission and will match the energy of our dynamic team.


  • Create and implement the vision and strategy for the SOKO wholesale sales team
  • Ensure brand expansion and growth objectives are achieved
  • Be accountable for sales performance across assigned wholesale channels: specialty stores, boutiques, internet retailers and occasional retail pop-ups
  • Identify opportunities to grow SOKO internationally through tradeshows, showrooms or distributorships
  • Mentor and lead SOKO wholesale business including sales and operations teams
  • Ensure brand expansion and growth objectives are achieved by partnering with the CMO on SOKO collaboration partnerships
  • Responsible for management and provision of performance/data to sales and leadership to drive sales performance and support decision making
  • Ability to manage, motivate and inspire a team

The Ideal Candidate

  • A collaborative nature with the ability to skillfully influence and negotiate internally and externally
  • 7+ years experience in sales management and strategy
  • Brings strong relationships and network within the fashion/wholesale/retail industry
  • Achievement oriented (i.e., measures performance, improves outcomes, sets challenging goals
  • Prior experience in Specialty Stores, Boutiques, and Online Retailers
  • Ability to communicate and manage effectively from a distance (phone and email), in person/ 1:1, and group situations
  • Dynamic presence with business partners at all levels
  • Exceptional follow-up and organizational skills
  • Adaptable to a fast-paced environment with tight deadlines
  • Comfortable navigating ambiguity
  • Must be a leader and self-starter driven by curiosity to take initiative
  • Strong relationship manager with solid business acumen and critical thinking required
  • A collaborative nature with the ability to skillfully influence and negotiate internally and externally is necessary to succeed
  • Must possess excellent organizational skills, be detail oriented, and able to multi-task
  • Prior experience with international wholesale sales preferred
  • Familiarity with NuOrder/Joor and NetSuite CRM a plus
  • Willingness to travel domestically and internationally, including weekends (up to 30%)
  • Commitment to the SOKO mission and vision; passionate about ethical and sustainable fashion

About Us

We are the new luxury.

Designed in San Francisco. Handcrafted responsibly in Kenya.

We are an ethical lifestyle brand and manufacturing platform that brings together artisan communities in the developing world with consumers worldwide. Our innovative supply chain uses mobile technology to connect independent artisan entrepreneurs directly to Soko and the global marketplace. Soko has designed proprietary supply chain technology that transforms the mobile phone into a powerful business tool. Through our distributed production model we call our “virtual factory” we have created a mobile phone-driven supply chain that empowers artisans in underserved communities to sustainably improve skills, manage and grow their businesses, and access the global market. The proprietary mobile technology we developed organizes over 2300 independent, distributed artisans into an efficient and demand-responsive “virtual factory” enabling our artisan workshops to earn 4.8X more than an average Kenyan workshop. We are driven by purpose—to empower marginalized artisans and the communities in which they live by preserving artisanal production techniques and cultural heritage for future generations. We bring ethical and sustainable jewelry to millennial consumers who demand fashion that aligns with their values. By bridging economic, cultural, technological and geographic divides, we are creating a sustainable business for the future.

Our product is handmade from ethically sourced and upcycled materials and is currently sold in over 64 countries and have over 700 points of distribution ranging from Nordstrom, Marine Layer, Amour Vert, Anthropologie, Goop, Zolando, Reformation, and more. We are B-Corp certified and endorsed for social impact by the United Nations, USAID, and the World Bank. More information about Soko can be found on our website, www.shopsoko.com.