7 For All Mankind

After a year in isolation, brands are banking on consumers’ bubbling desire. But communicating that looks different than it did before the pandemic.

This week, Gay Times magazine names its youngest chief executive to date, while Jean-André Rougeot is appointed chief executive of Sephora Americas.

The Los Angeles-based denim brand wants apparel to account for 30 percent of its total revenue by 2021.

The jeans of the moment have an inherently limited lifespan linked to the zeitgeist. But the shrewdest labels are able to maintain relevance and keep revenue coming in when the moment passes.