One of Milan’s most beautiful stores, this independent multi-brand retailer continues to stand out in a competitive market.

Vital statistics

  • 1999 Established
  • Private Type
  • 11 - 50 Number of employees
  • €28 Million (2013) Revenue
  • 2 Stores
  • Milan, Italy HQ

Key people

  • Antonia Giacinti Artistic Director & Founder
  • Maurizio Purificato Chief Executive

Menswear Q&A

Company Snapshot

Antonia: Milan’s Classic Purveyor of Luxe Streetwear

Antonia: Milan’s Classic Purveyor of Luxe Streetwear

MILAN, Italy — Multi-brand retailer Antonia began as a women’s accessories shop in Milan in 1999. The store soon built significant buzz around its eponymous founder Antonia Giacinti. The menswear store, headed up by Giacinti’s partner Maurizio Purificato, was opened in 2007 down the street from the womenswear ready-to-wear store. In 2013, the two stores were combined in a palatial new residence, the Palazzo Cagnola, still on the Via Cusani. The renovated Palazzo houses an industrial and commercial store outfit, displaying a luxe streetwear buy aimed at both an Italian and international clientele. 

BoF spoke to Daniela Ilari, Antonia’s marketing manager, to learn more.

BoF: Tell us about the Antonia store.

DI: Antonia began 13 years ago, with an accessories store, with very high-level brands. People believed in her, and she started buying great collections and was successful from the beginning. Now the store is based in a 17th century palazzo. The store is a one and only store; you walk through the entrance and to the left there is the womenswear and accessories, and to the right is the men’s area.

The architect Vicenzo di Cotiis designed the new store that opened in 2013. The store always has to be impeccable; it has to be perfect. It is the atmosphere and the way that it is merchandised: the visual display in the store, and the mix of the brands. The top buyers from American department stores, the top multi-brand European stores, when they are here in town for the fashion shows, they come and visit us to see how our windows look. The displays really are so beautiful.

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Company Snapshot

Visual Portfolio

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