Assouline
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
Want to See the Future of Social Media? Look to Asia.
Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now.
