Beymen

Founded as a menswear label, which is still produced today, Turkey's premier retailer introduced fashion culture to the country.

Vital statistics

  • 1971 Established
  • Private Type
  • 1,001 - 5,000 Number of employees
  • €320 million Revenue
  • 71 Stores
  • Istanbul, Turkey HQ

Key people

  • Osman Boyner Founder
  • Polat Uyal Chief Merchandising Officer
  • Elif Çapçı Chief Executive

Menswear Q&A

Company Snapshot

Beymen: Menswear’s Sublime Port in the Eastern Mediterranean

Beymen: Menswear’s Sublime Port in the Eastern Mediterranean

ISTANBUL, Turkey — The Beymen brand began with the launch of a contemporary menswear label in 1971. Over the succeeding years, Beymen has expanded beyond its Istanbul roots to become a 16-store network in Turkey, and developed an international presence through two further locations in Iraq and Egypt. Although own label still accounts for 20 percent of the company’s revenue, Beymen has evolved into a multi-brand proposition, seeking to provide destination shopping for a wide variety of consumers. Beymen’s contribution to its market goes beyond servicing its clientele; as the first supplier of international fashion brands to Turkey, it was Beymen that fostered the fashion and consumer culture within the country from which they stem.

Polat Uyal, Beymen’s chief merchandising officer, spoke to BoF to share the Beymen story. 

BoF: What is Beymen’s competitive strength?

PU: What makes us different is how careful we are about our customers. We give really high importance to listening to our customers and their needs and the quality of service as well. This is not rocket science; we are buying and selling and producing products for the consumer. So when you [the consumer] come with an idea, our role is really to try and manage that idea, rather than insisting to you what you want. Listening to people and giving them what they want is what we do. On the other hand, it is not only that; we are also trying to teach and show people what is next and what is coming.

BoF: Who is the Beymen consumer?

PU: Lately our international customer profile has been increasing, especially over the last three years. Locals make up about 90 percent of our consumers nationwide. However, in Istanbul, that changes.

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