Boon the Shop

Part of the Shinsegae Group, the pioneering South Korean retailer plays a directional role in its market.

Vital statistics

  • 2000 Established
  • Private Type
  • 51 - 200 Number of employees
  • $42 million (2013) Revenue
  • 15 Stores
  • Seoul, Korea, Republic of HQ

Key people

  • Jae Young Jang Chief Executive

Menswear Q&A

Company Snapshot

Boon The Shop: The Seoul-Based Store with a Fashion Soul

Boon The Shop: The Seoul-Based Store with a Fashion Soul

SEOUL, South Korea — Founded in 2000, Boon the Shop opened its doors with a clear aim: to pioneer multi-brand menswear retail in the South Korean market. Owned by Shinsegae, Korea’s leading luxury product specialist, Boon the Shop Men operates three shop-in-shops within Shinsegae department stores and a standalone store in Cheongdam Dong, Seoul’s most fashionable neighbourhood. At the flagship store, futurist architecture and slick cubic lines house a high-end buy of sharp-edged, established fashion brands, sleek sartorial labels and progressive emerging designers. Desirable product, often either exclusive to the store or scarce in the market, has engaged an informed clientele, numbering many of the South Korean menswear fashion industy’s leading lights, eager to discover the need-to-see pieces of the season.

BoF sat down with Jason Park, head buyer of South Korea’s menswear melting pot. 

BoF: What role does Boon the Shop play in the South Korean menswear market?

JP: For most fashionable people in Korea, our store is the name that pops up when they think about fashion. So that is one of the reasons that we cannot just concentrate on the commerciality. We have to satisfy their expectations, not just for the customer, but for all the people from the fashion industry, the store can be and is a reference for them. We don’t mind being an inspiration for the Korean people who are in the fashion industry and interested in it.

Read full Q&A...

Company Snapshot

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