Browns Premium Page

An iconic London fashion boutique known for introducing and discovering new fashion labels and designers since the 1970s.

Browns Premium Page

An iconic London fashion boutique known for introducing and discovering new fashion labels and designers since the 1970s.

Browns's live mosaic

Vital statistics

  • 1970 Established
  • Private Type
  • 51 - 200 Number of employees
  • London, United Kingdom HQ

Key people

  • Holli Rogers CEO
  • Paul Brennan COO

Company Snapshot

Company Snapshot

Browns launched into the London scene in 1970.

At a time when there were no multi-brand boutiques, Joan Burstein and her husband Sidney bought the first of five Georgian townhouses on South Molton Street and changed the course of retail and fashion history forever. 

The first to introduce brands such as Ralph Lauren and Calvin Klein to the UK, the wonderful Mrs B also discovered home grown talents like Alexander McQueen and John Galliano, championing them in a way that no one else could and flying the flag for fashions new spirit of individuality. Until Browns, graduates didn't sit in boutiques alongside big designers, so this unique edit and the discovery of these talents changed not only how Browns and future retailers looked at clothes, but where we looked FOR them.

The search for creativity, innovation and originality continues to define the Browns spirit. In 2015, Farfetch (also known for its pioneering approach) bought and invested in Browns, with Holli Rogers joining Browns as CEO that same year.

Combining the Browns DNA with Farfetch's tech brilliance, Browns is now on a journey to be THE luxury shopping experience of the future; harmonising the best parts of the beloved boutique shopping experience with the speed and convenience of e-tail. 

Brownsfashion.com is the destinations digital home – accessed by desktop or tablet, its digital doors are always open. Browns also has two London stores, located in in the heart of Mayfair and Knightsbridge.            

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