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Transforming the latest trends into relevant fashion through footwear and accessories

Charles & Keith Group

Transforming the latest trends into relevant fashion through footwear and accessories

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Company Snapshot

Company Snapshot

CHARLES & KEITH Group owns two fashion brands – CHARLES & KEITH and PEDRO. The Group is headquartered in Singapore and operates more than 600 stores worldwide with a global staff strength of more than 5000 employees.

CHARLES & KEITH was established in 1996 by fashion entrepreneurs Charles Wong and Keith Wong with the foresight of providing fashionable footwear that was tailored to the sizes of Asian women.

From a single store in Singapore, CHARLES & KEITH has grown to more than 500 stores in Asia Pacific and the Middle East, with a strong presence in fashion cities such as Dubai, Taipei, Seoul and Shanghai.

A lifestyle brand that transforms the latest trends into accessible fashion,
CHARLES & KEITH’s product offerings also include bags, accessories and costume jewellery which inspires with its experimental designs. The brand is the fashion destination for stylish urbanites and is synonymous with curated collections of relevant designs.

PEDRO was first unveiled in Singapore in 2006 with a line of footwear for the modern working man. As the brand gained in popularity, the women’s line was launched in 2008 to provide an avenue of style for the ladies.

From contemporary footwear and stylish bag designs for men to sophisticated footwear and petite accessories with confident femininity, PEDRO has become an embodiment of heightened fashion acumen with its array of footwear and accessories for chic urbanites. The brand operates 91 stores in Asia Pacific and Middle East and continues to expand rapidly.

What remains at the core of the Group since its establishment is a commitment to customer satisfaction, its spirit of innovation and mission of inspiring fashion.

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