Christian Dior Couture Premium Page

“Whatever you do - whether for work or pleasure - do it with passion” Christian Dior

Christian Dior Couture Premium Page

“Whatever you do - whether for work or pleasure - do it with passion” Christian Dior

Christian Dior Couture's live mosaic

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Vital statistics

  • 1947 Established
  • Public Type
  • 5,001 - 10,000 Number of employees
  • 200 Stores
  • 30 avenue Montaigne
    Paris, France
    HQ
  • LVMH Moët Hennessy - Louis Vuitton Parent Group

Key people

  • Kris Van Assche Chief Designer for Dior Homme
  • Victoire de Castellane Chief Designer for Fine Jewellery

Culture Q&A

Company Snapshot

Christian Dior Couture: Powered by Creativity

Christian Dior Couture: Powered by Creativity

PARIS, France — Since its eponymous founder revolutionised female style with his “New Look,” in 1947, the name Christian Dior has held a unique significance in French culture and the history of fashion. Acquired by Bernard Arnault in 1984, Christian Dior evolved into a global player, laying the foundation for the LVMH Group. It produces Haute Couture collections, women’s and men’s ready-to-wear, leather goods, shoes, childrenswear, accessories, jewellery and watches.

Despite the globalisation of the company, its strategy for success remains rooted in the creativity and savoirfaire that first distinguished its atelier. Applying the same couture standards of service and detail orientation to a global business, the company creates demanding working environments — dedicated to the pursuit of creative excellence and its commercial application. BoF sits down with Emmanuelle Favre, senior vice president of human resources, to learn more about a culture that inspires excellence and is dedicated to enabling its employees to produce it.

BoF: What defines the DNA of Christian Dior Couture today?

Dior is an Haute Couture maison and couture remains the key to the character of the brand and the company. To work at this kind of company really is an amazing experience. The Designer’s studio and the couture atelier are in the Hôtel Particulier chosen by Mr Dior himself, and the company’s DNA remains rooted in its creativity and savoir-faire — underpinned by our company values of excellence, tenacity and passion. To work for Christian Dior Couture is to strive for excellence, always setting the bar high and never settling.

Read full Q&A...

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