Dover Street Market

Known for a daring edit and creative visual merchandising, Dover Street Market is a retail experience rooted in ‘beautiful chaos.'

Vital statistics

  • 2004 Established
  • Private Type
  • 201 - 500 Number of employees
  • 3 Stores
  • London, United Kingdom HQ

Menswear Q&A

Company Snapshot

Dover Street Market: Built Upon Beautiful Chaos

Dover Street Market: Built Upon Beautiful Chaos

LONDON, United Kingdom — Owned by Comme des Garçons and known for its daring edit, creative visual merchandising and bi-annual “tachiagari” whereby the interior of the store is completely reborn, Dover Street Market is a multi-brand retail experience rooted in ‘beautiful chaos’ that offers some of the world’s most avant-garde menswear.

Since breaking new ground in 2004 in London’s Dover Street, then a retail backwater far from the established luxury shopping corridor of nearby Bond Street, Dover Street Market has added additional locations in Tokyo, Beijing (in partnership with I.T) and New York. Each season, the stores invite select designers to create unique art installation-like spaces and pop-ups to house their offering and carry many of fashion’s leading names, alongside Comme des Garçons’ own menswear lines.

We spoke to Adrian Joffe, president of Comme des Garçons International and retail guru behind Dover Street Market, to learn more. 

What makes Dover Street Market special?

We just do what we think is good, exciting and new, and everybody else taps us. We don’t try and tap into things; we try to lead. It’s risky, but leading is not something that we’ve ever been afraid of. We just have to be ahead. It’s the nature of Dover Street Market. We’re not a company that makes 5-year plans. Things happen as they come about — it’s very synergetic and accidental. 

Read full Q&A...

Company Snapshot

Visual Portfolio

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.