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Emilio Pucci

With its signature geometric prints in kaleidoscopic colours, this Italian brand was one of the most iconic of the '40s and '50s.

Vital statistics

  • 1947 Established
  • Private Type
  • €60.1m (2012) Revenue
  • Florence, Italy HQ
  • LVMH Moët Hennessy - Louis Vuitton Parent Group

Company Snapshot

Company Snapshot

Emilio Pucci, Marchese di Barsento (20 November 1914 – 29 November 1992) was a Florentine Italian fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colours.

The first clothes designed by Pucci were for the Reed College skiing team. But his designs came to wider attention in 1947, when he was on leave in Zermatt, Switzerland. Skiwear that he had designed for a female friend was photographed by Toni Frissell, a photographer working for Harper's Bazaar. Frissell's editor asked Pucci to design skiwear for a story on European Winter Fashion, which ran in the winter 1948 issue of the Bazaar.

He used his knowledge of stretch fabrics to produce a swimwear line in 1949, but soon moved onto other items such as brightly coloured, boldly patterned silk scarves.

By the early 1950s, Pucci was achieving international recognition, receiving the Neiman-Marcus Award in Dallas and the Burdine's Sunshine Award in Miami. By the 1960s Marilyn Monroe became a fan. She was photographed by George Barris in a number of his items in what would be some of her final photographs. She was buried in one of his dresses. As the decade progressed his designs were worn by everyone from Sophia Loren to Jackie Kennedy and latter day pop icons such as Madonna in the early 1990s.

Source: Wikipedia

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