Estée Lauder Companies
Luxury Brands Stumble In Their Race to Conquer Beauty
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.
Estée Lauder’s Big New Skincare Bet Is Like The Ordinary – at Six Times the Price
Deciem’s other skincare brand, NIOD, also sells serums with names straight out of a lab, but with more complex formulations and higher-end packaging. A decade into the science-backed skincare craze, the company believes its consumers are ready to move upmarket.
Estée Lauder’s Big New Skincare Bet Is Like The Ordinary – at Six Times the Price
Deciem’s other skincare brand, NIOD, also sells serums with names straight out of a lab, but with more complex formulations and higher-end packaging. A decade into the science-backed skincare craze, the company believes its consumers are ready to move upmarket.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Beauty’s Biggest Players Are on Fire — With One Exception
Speed, innovation, hero brands and young shoppers prove to be top levers in this week earnings.
Estée Lauder CEO ‘Not Going Anywhere’ Despite 40% Drop in Shares
CEO Fabrizio Freda’s turnaround strategy for the company did not quiet suggestions from corners that another leader should execute the recovery plan.