EYTYS
Latest News & Analysis
Retail
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
News & Analysis
The Decline of Gendered Retail Spaces
Fifty-six percent of Gen-Z consumers already shop outside of their gender.
Retail
How London’s Soho Became a Mecca for Selling Fashion to Millennials
The gritty quarter of Soho has attracted a flood of fashion brands targeting young streetwear-savvy consumers.
Luxury
Despite Looming Brexit, Luxury Brands Bet on London Retail
Luxury brands from Cartier to Louis Vuitton can’t get enough of London’s high-end retail corridors. Why and for how long?
News & Analysis
Eytys, Cult Footwear Label, Launches Ready-To-Wear
For its first foray into ready-to-wear, the Stockholm-based brand, best known for its thick white-soled sneakers, is releasing a line of unisex jeans.