Fenty
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
What Beauty Can Learn From Booze
From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
Can Big Luxury Build New Fashion Brands?
LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.
LVMH and Rihanna’s Fenty Fashion: What Went Wrong?
LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?