Fiorucci Premium Page

The best behind / the best to COME. FIORUCCI is back. Brand New / New Year. Say HELLO to 2017.

Fiorucci

The best behind / the best to COME. FIORUCCI is back. Brand New / New Year. Say HELLO to 2017.

Vital statistics

  • 1967 Established
  • Private Type
  • 11 - 50 Number of employees
  • London, United Kingdom HQ

Company Snapshot

Company Snapshot

Fiorucci is an iconic Italian fashion label founded by Elio Fiorucci in 1967. It was the first brand to combine fashion, art, music and celebrity. Fiorucci is widely recognised as the first designer jeans brand, and was a pioneer in the use of technical innovation (invented the first stretch jeans in 1982). Fiorucci invented Concept Store retailing (its NYC store was known as the “daytime Studio 54”), and attracted unparalleled artistic collaboration with such trendsetters like Andy Warhol, Keith Haring, young Madonna, etc.

Through unconventional marketing and undeniable sex appeal, Fiorucci became a global brand for young people whose legacy still resonates today.

In 2017 Fiorucci will return marking an exciting new chapter for the brand. A global growth plan will see flagship stores will open in London, Milan and LA along with a new global digital e-commerce site and selected wholesale. The business will be based in London with design, creative and production officers in London and Milan.

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