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A global strategic insight consultancy using cultural understanding to drive growth for leading fashion, leisure and beauty brands

Flamingo Group

A global strategic insight consultancy using cultural understanding to drive growth for leading fashion, leisure and beauty brands

Vital statistics

  • 1997 Established
  • Private Type
  • 51 - 200 Number of employees
  • London, United Kingdom HQ

Company Snapshot

Company Snapshot

Flamingo is a global strategic insight consultancy with a unique, culture-led approach, refined over 20 years. We understand that culture shapes everything, from understanding to experience and behaviour, and we believe that great brands work with culture to become part of it.

We are a team of over 100 polymaths, based in central London, but with a global reach. We come from a wide range of backgrounds, including architecture, photography, sculpture, journalism, music and anthropology. Our experience gives us a unique perspective on culture and brands; we’re not just observers, we’re insiders.

We work with some of the world’s leading fashion, leisure and beauty brands -- including Estee Lauder, adidas, M&S, and LVMH -- to address a range of strategy and innovation challenges. In short, we help our clients to understand and harness the culture that they are part of to predict how consumers lives will change, and to ensure that they stay relevant.

We do this by observing human behaviour, both in people’s homes and online, examining the significance of cultural artefacts like films, language and advertising, and monitoring global and local trends to predict future cultural shifts.

Flamingo is committed to providing a working environment that encourages staff’s own cultural interests. We hold weekly talks and knowledge-sharing sessions and our working structure – grouped into collectives based on clients, specialisms and interest areas – is a breeding ground for innovative thinking. 

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