goop Premium Page

goop is a modern lifestyle brand, site and shop with its roots in content across wellness, travel, food, beauty, style and work.

goop

goop is a modern lifestyle brand, site and shop with its roots in content across wellness, travel, food, beauty, style and work.

Vital statistics

  • 2008 Established
  • Private Type
  • 51 - 200 Number of employees
  • Santa Monica, United States HQ

Key people

  • Gwyneth Paltrow Founder & CEO

Company Snapshot

Company Snapshot

Founded in 2008 by Gwyneth Paltrow, goop got its start as a single-theme, lo-fi weekly newsletter, originally intended for family, friends, and friends of friends. Eight years later, goop is a global brand that’s known for starting important conversations, pushing issues and ideas into the mainstream, and offering actionable advice and solutions by way of recommendations and products. While goop still revolves around a weekly newsletter, there’s now a robust content site, a quickly growing media business, a multi-label e-commerce shop, a book imprint, a quarterly magazine, exclusive designer collaborations, experiential pop-ups, an eponymous, high-performance, luxury skincare line made from organic ingredients, a clothing label, a workout line, a collection of vitamin protocols, and a series of fragrances. And quite honestly, we are just getting started.

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