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Wardrobe essentials. Finest Fabrics. Honest Prices.


Wardrobe essentials. Finest Fabrics. Honest Prices.

Vital statistics

  • 2014 Established
  • Private Type
  • 51 - 200 Number of employees
  • Hong Kong, Hong Kong HQ

Key people

  • Luke Grana Founder & CEO
  • Pieter Wittgen Co-Founder & COO

Company Snapshot

Company Snapshot

GRANA is a direct-to-consumer online fashion brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at honest prices. 

Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and Pieter Paul Wittgen in October 2014. GRANA has global shipping directly to 12 countries within 1-2 days. Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom.

In February 2016, Grana raised $6 million in seed funding, led by Golden Gate Ventures, Mindworks, and Bluebell Group.  More recently, Grana secured lead investment from Alibaba's Entrepreneurs Fund for their Series A round to close US $10 million with continued support from Golden Gate Ventures and MindWorks Ventures, to support expansion plans in the US, increasing headcount and building out its wardrobe essentials. 

Visual Portfolio

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