Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
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The designer’s first outing this Friday will be a major test for the Italian megabrand and owner Kering.
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
Announcing Gucci and McQueens Flowers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Gucci’s China Shock Reverberates Across the Luxury Sector
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
Can Gucci’s Turnaround Plan Still Work?
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.
Gucci Sales Down 20% in First Quarter, Kering Forecasts
Kering’s first-quarter revenues will likely decline by 10 percent on a comparable basis, the Paris-based luxury group flagged on Tuesday.
Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.
Luxury Brands Might Think Twice Before Buying Back Their Beauty Lines
In search of greater ownership — both of image and revenues — more fashion houses are wresting back control of their beauty licences. But running a beauty business can stretch otherwise well-resourced, powerful companies beyond their capabilities.