Founded to tap an emerging luxury consumer in Australia, the store continues to move with the times and seek new consumers.

Vital statistics

  • 1985 Established
  • Private Type
  • 51 - 200 Number of employees
  • 3 Stores
  • Melbourne, Australia HQ

Key people

  • John Poulakis Founder & CEO

Menswear Q&A

Company Snapshot

Harrolds: Australia’s Upmarket Menswear Destination, For Fathers and Sons

Harrolds: Australia’s Upmarket Menswear Destination, For Fathers and Sons

MELBOURNE, Australia — Harrolds menswear boutique was founded on Melbourne’s Collins Street in 1985. To better cater to increased demand, an additional location was added on the same street in the succeeding years.

But then, ten years ago, owner John Poulakis more than tripled the size of his retail proposition, combining the two stores in one location, and seeking out a new consumer in the process. Transforming the 300 square-metre ground floor into a “super-luxe” fashion department, intended to appeal to a younger generation, Harrolds has achieved its aim of dressing both established professionals and society figures, as well as their sons. Harrold’s also opened a branch in Sydney’s sprawling Westfield Centre in 2010.

BoF spoke to founder and owner John Poulakis to learn more.

BoF: How did Harrolds first come about?

JP: It was an idea that was born 35 years ago, to go into premium menswear and provide not only a product but to provide a service. I was working in the middle level clothing market, and it was from there that I could see that there was a market for luxury, European brands. I could see there were people wanting more.

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