• An Exclusive Look Inside H&M
  • My H&M Story: Luke Nur, Concept Visual Specialist
  • My H&M Story: Catherine Theriault, District Sales Manager
  • My H&M Story: Erica Hebert, Flagship Store Manager
  • "H&M: The Place of Possible" - Read more on BoF
  • Place of Possible
  • Forever Summer

H&M Premium Page

One of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way

H&M Premium Page

One of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way

H&M's live mosaic

    • 23 July, 12:26
    • 23 July, 07:17
    • 22 July, 20:16
      • 22 July, 16:26
      • 22 July, 11:53
      • 22 July, 07:55
      • 21 July, 17:13
      • 21 July, 12:14
    • 21 July, 07:42
    • 20 July, 17:54
      • 20 July, 12:18
      • 20 July, 08:23
      • 19 July, 18:42
    • 19 July, 12:15
    • 19 July, 08:06
    • 18 July, 18:22
      • 18 July, 08:22
      • 17 July, 19:28
      • 17 July, 12:46
      • 17 July, 08:00
      • 16 July, 18:31
      • 16 July, 12:20

Culture Q&A

Company Snapshot

H&M: The Place of Possible

H&M: The Place of Possible

NEW YORK, United States — H&M has grown from a single store in Sweden into one of the world’s largest fashion retailers with a store network of over 3,600 locations. The retailer was a pioneer in establishing the “democratic fashion” business model, as well as the concept of teaming up with high fashion companies to produce special capsule collections at affordable price points. To date, H&M has partnered with Karl Lagerfeld, Comme des Garçons, Balmain, Maison Margiela, Marni and Versace — among others. Last year the retailer helped parent company H&M Group drive more than $25 billion in revenue.

The brand is also one of the fashion industry’s biggest employers with a team of 120,000 people in 61 markets. H&M sees people power as critical to its success, and is increasingly focused on attracting and nurturing talent through a company culture that stresses empowerment and opportunity. H&M sees itself as a “Place of Possible” where achievement is limited only by ambition and employees can move all the way from the sales floor to the executive boardroom — a trajectory already achieved by H&M’s North American President, Daniel Kulle. BoF sat down with Kulle to learn more.

BoF: How would you describe the DNA of H&M?

Our belief in people is the foundation of everything we do at H&M. We don’t have a set of manuals. Instead, we have a set of values that lay out the way we do business and empower our employees to set their own path to achieve success.

We care about our staff and our people. Even though we’re a cost conscious company, we make sure that the benefit and salary packages we provide are competitive. When you look at the number of promotions our company makes every year — around 1,300 in 2015 alone — you can see this strong feeling of ownership, entrepreneurship and teamwork. You can see that everything is possible.

Read full Q&A...

Company Snapshot

Visual Portfolio View full Visual Portfolio...

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.