Isetan Mitsukoshi

Renowned for pre-emptive service staff, commitment to quality and industry-leading buy, exemplifying the best of Japanese retail.

Isetan Mitsukoshi's live mosaic

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Vital statistics

  • 1886 Established
  • Public Type
  • > 10,000 Number of employees
  • 100 million yen (2013) Revenue
  • 59 Stores
  • Tokyo, Japan HQ

Key people

  • Takatoshi Mitsui Co-Founder
  • Tanji Kosuge Co-Founder
  • Hiroshi Ohnishi Chief Executive

Menswear Q&A

Company Snapshot

Isetan Men’s: Tokyo’s Eight-Storey Menswear Mecca

Isetan Men’s: Tokyo’s Eight-Storey Menswear Mecca

TOKYO, Japan — Isetan Men’s is widely regarded as one of the leading menswear stores in the world. Located in Tokyo’s bustling Shinjuku district, the store is part of the Isetan Mitsukoshi group, which operates department stores throughout East Asia. Isetan Men’s occupies an eight-storey building wholly dedicated to menswear and offers a range of products on a scale scarcely seen across the globe.

However, the sophistication of male consumers within the Japanese market, the depth of fashion appreciation across the country, and the interest of international buyers generate an equally rare scale of demand and expectation. Thanks to high service levels and an unwavering commitment to quality, Isetan’s Mens goes from strength to strength.

Hiroshi Kondo, Isetan Men’s general manager, explained the philosophy behind it all to BoF.

BoF: What defines Isetan Men’s attitude to retail?

HK: We believe that Isetan Men’s has to be a store which makes men’s lifestyles richer for it. Not only Japanese or Asian customers, but customers from all over the world; Isetan Men’s would like to introduce some kind of culture to all its customers.

BoF: Who is the Isetan Men’s consumer?

HK: Our target is the man who loves fashion and has good taste for fashion. We believe that the important point for buying is not only to answer customers’ needs, which is what we actually do, but also to answer the potential customer’s needs. Recently our main target is not only Japanese but all Asian customers.

Read full Q&A...

Company Snapshot

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