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How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Explainer: Why Consumer Sentiment Remains Subdued in China
A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.
Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts
JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
Dissecting Fashion’s Disappointing Singles’ Day
Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.