Continental Europe’s biggest department store is a major player in menswear retail due to its record-breaking number of visitors.

Vital statistics

  • 1907 Established
  • Private Type
  • 1,001 - 5,000 Number of employees
  • 1 Stores
  • Tauentzienstraße 21–24
    Berlin, Germany

Key people

  • Roland Armbruster Chief Operations Officer
  • André Maeder Chief Retail Officer

Menswear Q&A

Company Snapshot

The KaDeWe: An Iconic Department Store with a Chequered Past

The KaDeWe: An Iconic Department Store with a Chequered Past

BERLIN, Germany — Kaufhaus des Westens, the “Department Store of the West,” more commonly known as the KaDeWe, was founded in 1905 by Adolf Jandorf. The architect Emil Schaudt designed the original building, which has since experienced wartime usurpation and bombings, plane crashes and numerous renovations and extensions.

At its heart however, KaDeWe has remained much the same, catering to Berliners, Germans and hosts of international visitors. It continues to utilise its great scale to offer a broad selection of menswear products, from luxury to contemporary, formal wear to sportswear, to satisfy the huge numbers of customers that cross its iconic iron gates each day. In line with a wider store initiative increasing the store’s luxury quotient, international luxury menswear is well represented in the store’s ‘luxury boulevard’, in addition to a vast contemporary offering, which is a key category to the tourist-destination store.

BoF spoke to Petra Fladenhofer, marketing director of the KaDeWe to learn more.

BoF: What is KaDeWe’s unique appeal?

PF: With eight floors and more than 60,000 square metres, KaDeWe’s store environment and architecture offer a unique retail experience which cannot be found in any other department store in the world. The 500 square-metre entrance hall located in the heart of the KaDeWe transforms into a unique concept store which changes every four weeks. Recently the KaDeWe launched its “Studio Italia” campaign together with its sister stores, the Oberpollinger in Munich and the Alsterhaus in Hamburg.

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