L’Eclaireur’s eye for talent and cerebral and experiential store presentation make for utterly compelling retail concepts.

Vital statistics

  • 1980 Established
  • Private Type
  • 11 - 50 Number of employees
  • 7 Stores
  • Paris, France HQ

Key people

  • Patrick Aramburu Menswear Director
  • Martine & Armand Hadida Founders & Artistic Directors

Menswear Q&A

Company Snapshot

L’Eclaireur's Patrick Aramburu on the Parisian Retailer's 'Difficult' Approach

L’Eclaireur's Patrick Aramburu on the Parisian Retailer's 'Difficult' Approach

PARIS, France — Armand Hadida has an uncanny eye for the designers who move fashion forward. In 1980, he opened the first L’Eclaireur store in a basement gallery on the Champs Élysées, becoming amongst the first retailers to bring directional brands such as Prada, Maison Martin Margiela, Dries Van Noten, Helmut Lang to France. In the intervening years, L’Eclaireur has spawned six wildly divergent, ‘difficult’ retail concepts across Paris, five of which stock the kind of menswear that meets the store’s rigorous standards. BoF sat down with Patrick Aramburu, L’Eclaireur’s chief buyer, to learn more.

BoF: How do L’Eclaireur’s stores vary?

PA: We have six shops and most of them are kind of difficult. We have one shop with no windows; everything is dark. [At the store] on the Champs Élysées, you have to wait to go in to the fashion shop. In the rue Sévigné store, 50 percent of the garments are hidden behind walls, so if the salespeople don’t talk to the customers, they don’t see the clothes. If a customer wants to see Dries Van Noten, they have to ask and then the salespeople open it and show it to you. At rue Hérold, you cannot get into the shop if you don’t know where it is. If you get there the first time, you might find it difficult, but if you start talking with the people the next time you can make it easy. For this shop, most of the time they take one, two hours with customers, and then they know you.

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