• Collection 10

LNDR Premium Page

LNDR creates technical activewear with premium fabrications and a clean aesthetic; designed to enhance your every day.

LNDR

LNDR creates technical activewear with premium fabrications and a clean aesthetic; designed to enhance your every day.

Vital statistics

  • 2015 Established
  • Private Type
  • 11 - 50 Number of employees
  • Shoreditch, London, United Kingdom HQ

Company Snapshot

Company Snapshot

Based in East London; with a global team, LNDR (pronounced L-N-D-R) produces technical activewear that focuses on premium fabrications and a clean aesthetic; clothes that feel so good on, they have the ability to enhance your every day.

The brand was created in late 2015 by Joanna Turner, Sarah Donnelly and Donna Harris, to cater to the busy, energetic city lifestyles.

Product is the centre of everything they do. The central idea starts with function and form. Seams and panels follow muscle lines or movement points that bend. Product development is considered in a way to cradle muscles, slim physiques and open up movement points; then styled with tonal and clean colours to create a sophisticated, relaxed look. 

Within 3 years the brand is now sold accross 20 countries in high-end stores, boutiques and gyms such as Selfridges, Net-a-Porter.com, Matchesfashion.com, Harrods, Harvey Nichols, Beams, Nordstrom, Equinox, Lane Crawford, Le Bon Marche and on LNDR.UK. Their products have been worn by high profile celebrities such as Gigi Hadid, Kourtney Kardashian, Sofia Richie and Margot Robbie. 

At LNDR they set themselves apart through four core values;

> ALL THE THINGS – We work hard, we work out, we socialise, we travel, we play up, and then we turn up. No one is precious about what fits inside their role. 

> WE LIVE IT – We live the lifestyle that our products exist within. We believe in the power of a healthy and active lifestyle. 

> ASK WHY - Commitment to always looking for the best solution. We challenge traditional methods with creative and logical thinking throughout our business and design process.   

> CALLING IT AS IT IS - We give solutions not problems and value an honest, positive attitude and believe in getting things done.

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