LNDR Premium Page

LNDR is technical active-wear with premium fabrications and a clean aesthetic; designed to enhance your every day.


LNDR is technical active-wear with premium fabrications and a clean aesthetic; designed to enhance your every day.

Vital statistics

  • 2015 Established
  • Private Type
  • 11 - 50 Number of employees
  • Shoreditch, London, United Kingdom HQ

Company Snapshot

Company Snapshot

Based in East London; with a team from all over the world, the name LNDR comes from the abbreviation of Londoner.

The brand was created in 2015 by Joanna Turner, Sarah Donnelly and Donna Harris, to cater to the busy energetic London lifestyle. Where people want their clothes to transition through all the different aspects of their lives. The aim is to produce technical activewear with premium fabrications and a clean aethestic; clothes that feel so good on, they have the ability to enhance your every day. 

Their product is the centre of everything they do. The central idea starts with function and form. Seams and panels follow muscle lines or movement points that bend. The product development is considered in a way to cradle muscles, slim physiques and open up movement points; then styled with tonal and clean fresh colours to create a sophisticated, relaxed look. Things that you can wear all day, every day, doing what makes you feel good.

LNDR set themselves apart by existing within four core values;

All the things - they enjoy taking part in all ther things. They work hard, they work out, they socialise, they travel and the brand lives this healthy and active lifestyle that their products exists within.

Commitment to always looking for the best solution. To keep experimenting to keep creating. Challenging traditional methods with creative and logical thinking throughout business and design

Calling it as it is - you won't find any flowery over-statements here. LNDR give solutions not problems. They value their honest positive attitude and believe in getting things done. 

With a global reach in over 20 countries. LNDR is stocked in Selfridges, Net-a-Porter, Matches, Nordstrom, Lane Crawford, Beams and Le Bon Marche. As well as their own webshop lndr.uk

Visual Portfolio

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