M.i.h Jeans Premium Page

M.i.h Jeans is the London girl’s denim brand.

M.i.h Jeans

M.i.h Jeans is the London girl’s denim brand.

Company Snapshot

Company Snapshot

M.i.h Jeans is the London girl’s denim brand.

At the centre of the brand’s ethos is a d rive to capture the spirit of denim culture rooted in their 70s style heritage; an inclusive, non-conformist, free-spirited attitude called blue-jean spirit.

Under the direction of Chloe Lonsdale, daughter of London’s Jean Machine founder and ‘Blue Jean King’, Tony Lonsdale, and goddaughter of the original owner of Made in Heaven jeans, M.i.h Jeans draws inspiration from its vintage archives, Chloe’s childhood surrounded by denim, and her youth spent immersed in the street culture of London.

With an attitude and authority built on five decades of denim experience, the London-based label is known for its cult jeans and confident, lo-fi ready-to-wear - a u niform for the modern girl.

Visual Portfolio

  • Marrakesh 1971

    Introducing Marrakesh 1971 Take the hippie trail ...

    15 photos

  • Denim A-Z

    M.i.h Jeans brings to life their world of denim an...

    11 photos

  • Golborne Road

    Introducing Golborne Road by Bay Garnett For Autu...

    13 photos

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