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Indie L.A. denim label MOTHER boasts cult-status, made-in-America wares and an irreverent approach to the fashion industry.

Mother

Indie L.A. denim label MOTHER boasts cult-status, made-in-America wares and an irreverent approach to the fashion industry.

Vital statistics

  • 2010 Established
  • Private Type
  • 51 - 200 Number of employees
  • Los Angeles, United States HQ

Key people

  • Tim Kaeding Co-Founder
  • Lela Becker Co-Founder

Company Snapshot

Company Snapshot

MOTHER, IN BRIEF
Famous for its model cult following, super-soft fabrics and irreverent disposition, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people.

WHAT’S WITH THE NAME?
The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.

MOTHER LOVES YOU
MOTHER believes in being something greater than itself and strives to make a difference through its collaborations. The motto, “Mother Loves You” is used it to communicate acceptance, unity and equality. One of the brand’s missions it to help generate awareness and funds for various causes and issues affecting our world. MOTHER always said, “Go out into the world and do well, but more importantly, go into the world and do good”. (Minor Myers)

Visual Portfolio

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