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Nike

The world's largest sportswear giant is known for its powerful brand marketing, design and innovation.

Vital statistics

  • 1971 Established
  • Public Type
  • > 10,000 Number of employees
  • $7.0 billion (2013) Revenue
  • 700 Stores
  • Oregon, United States HQ

Key people

  • Phil Knight Co-Founder and Chairman
  • Bill Bowerman Art Director

Links

Company Snapshot

Company Snapshot

Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile.

One of the world's largest suppliers of athletic shoes and apparel, the brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.

Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognised trademarks of "Just Do It" and the Swoosh logo.

Source: Wikipedia

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