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Run on clouds.
Run on clouds.
From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running.
It’s not just a love of running that brought former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti together. They were dedicated to developing a revolutionary idea. This is their story.
After retiring from professional competition, Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation. In doing so, he crossed paths with a like-minded Swiss engineer who had an idea for a new kind of running shoe. In the years that followed, the perfect symbiosis of running experience and engineering expertise allowed that first radical idea to be refined.
Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard too. Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace.
Eight years later, On is present in over 55 countries. In addition to its European headquarters in Zurich, On has now opened offices in the USA, Japan, Australia, Germany, China and Brazil. On products are winning international design and technology awards. And there's no finish line in sight.