Ordre
AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.
The Pros and Cons of Virtual Showrooms
Platforms like Nuorder and Joor dissolved many pain points for brands and retailers this selling season, but they may never be a perfect solution.
Fashion Jobs That Are in Demand Now
From CGI artists to virtual showroom designers, BoF spotlights six careers that are going to remain popular far beyond the pandemic.
How to Work With Buyers Right Now
Brands and buyers are turning to digital platforms to sell upcoming collections. But success will require a blend of new and old-fashioned strategies.
Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us?