Originally hailing from the Italian city of Genova, Pupi Solari opened her eponymous childrenswear store in Milan in 1969. Since its inception, Pupi Solari has balanced image with quality, establishing itself as a point of reference for fashion in Milan and relying on a loyal upper crust customer base as well as travellers who frequently visit the store.
Pupi Solari’s childrenswear curation focuses on a combination of elegance, quality and simplicity. Rather than falling into fast trends or overly branded fashion, the retailer instead puts together collections that stick to a core aesthetic and build year on year. Although Pupi Solari is multi-brand retailer, its adherence to a unique and specific style means it’s customers associate buying the retailer’s products with buying Pupi Solari. Nearly 50 years since its opening, Pupi Solari now operates three locations, and has expanded into product categories for all of the family members — menswear, womenswear, childrenswear and bridal wear — all adhering, naturally, to the childrenswear doyenne of Milan’s personal taste.