In the quest to sell clothes, alternative approaches to storytelling are, for some designers, trumping the catwalk.
Fans and retailers alike reckon with the reality of a post-Phoebe Philo Céline, signalling opportunity for brands who could fill the gap.
The designer stuck to her core with a collection that was elevated by details like the sculptural drawstring pulling together a strapless column gown.
The designer filled her first-ever fashion week presentation with clothes that rose above the minimalist heap.