Sanahunt’s shop-in-shop retail model has brought some of fashion’s and luxury’s biggest names to the Ukrainian market.

Vital statistics

  • 1998 Established
  • Private Type
  • 201 - 500 Number of employees
  • 1 Stores
  • Grushevskogo 8/16
    Kiev, Ukraine

Key people

  • Oksana Moroz - Hunt Founder

Menswear Q&A

Company Snapshot

Sanahunt's Oskana Moroz-Hunt on Developing Luxury Menswear in Ukraine

Sanahunt's Oskana Moroz-Hunt on Developing Luxury Menswear in Ukraine

KIEV, Ukraine — Occupying a four-storey mansion in Kiev, Sanahunt, a veritable bazaar of shop-in-shops, houses more than 200 brands arrayed over 7,000 square metres of retail space, making it the largest luxury store in Ukraine. Its menswear department stocks over 50 brands, including Tom Ford, Brunello Cucinelli, Brioni, Kiton, Lanvin and Alexander McQueen — all of which chose the store as their entry point into the Ukrainian market. BoF spoke to Oksana Moroz-Hunt, president and founder of Sanahunt, to learn more.

BoF: Tell me about Sanahunt’s overall approach.

OMH: Our goal is to present our clients’ dreams without borders and turn those dreams into reality for them. The store has set the rhythm for the development of the fashion market in Ukraine and in much of Eastern Europe. Having launched initially as a luxury boutique, stocking apparel only, Sanahunt has step-by-step been transformed into a peculiar style laboratory and a place to exchange ideas, experiences and mutual creativity, tapping the brightest and most talented individuals today. The location of our store, in the very centre of the city, is also a major business advantage. It’s a classic definition of the three L’s — location, location, location — which is so important in the retail business, especially when it’s luxury retail.

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