Santa Eulalia

Combining 170 years of history with modern, sophisticated product, the store exemplifies contemporary attitudes to luxury.

Vital statistics

  • 1843 Established
  • Private Type
  • 51 - 200 Number of employees
  • €16 million Revenue
  • 1 Stores
  • Passeig de Gràcia 93
    Barcelona, Spain

Key people

  • Sandra Domínguez Store Manager
  • Domingo Valls Taberner Founder
  • William Sofield Artistic Director
  • Luis Sans CEO & President

Menswear Q&A

Company Snapshot

Santa Eulalia's Luis Sans on Dressing Barcelonians for 171 Years

Santa Eulalia's Luis Sans on Dressing Barcelonians for 171 Years

BARCELONA, Spain — On Barcelona’s Passeig de Gràcia, home to the cultural capital’s most luxurious stores and their megalithic mono-brand flagships, Santa Eulalia still makes an impact despite its history dating back to 1843. Today, the high-end store is situated once again in a location that it first occupied in 1944. History runs deep for Santa Eulalia — the street-facing cladding is all that remains of the original building — but many of the lessons the still family-owned business has learnt over its 171-year history are as true today as they ever were. BoF sat down with Luis Sans, the fourth generation of his family to be involved in the business, to learn how Santa Eulalia has continued to thrive.

BoF: What differentiates Santa Eulalia from its competition?

LS: Our competition in Barcelona is mainly the stand-alone stores of the big luxury brands: Gucci, Dolce & Gabbana, Hermès, Prada. They have a designer, they have collections of really high quality, but they don’t believe in state-of-the-art specialists for trousers, shirts, ties, or even for underwear and socks. They don’t believe in dressing the man from the dinner jacket to the underwear, to fully cover all of his needs, as we do.

BoF: How would you describe your menswear product mix?

LS: We have the best international designers: Valentino, Maison Martin Margiela, Saint Laurent, Lanvin, Christian Louboutin, but we believe not only in high fashion, but also in classic, high quality garments from small manufacturers that do things very well: a very nice handkerchief made in France by a little shop that has been in business for more that 200 years, or someone that does a belt perfectly. We have a truly bespoke section of tailoring and shirt-making and we are the largest tailor shop in Spain. We stock the highest numbers of shoes and jackets. A lot of stores have made-to-measure through the brands, but not straight from a tailor in their own tailor shop.

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